Build a business alongside your job
For anyone who wants more from their working life than a 40-hour job, without giving up their security overnight.
Learn more →Lead yourself instead of being led.
You function, but you sense there has to be more. I support you in two ways: building something of your own alongside your job, and personal coaching.
Book an initial call →Since 2021 I have been supporting people on their own path, today in an organisation with more than 5’000 partners.
IT project management 2014–2023- ZHAWBSc and MSc in Business Administration
- AV Consulting GroupFounder
- Alphaseven AcademyHead
- StructogramCertified trainer
- Frazer BrookesMastermind
What holds you back most is often the story you believe about yourself.
Fears, expectations, the need for security, the people around you: you picked up much of this at some point. It once had a purpose, and today it often shapes your decisions without you noticing. You can examine it, and you can change it.
- 01
Recognise
Which fears, imprints and expectations are steering your decisions?
- 02
Create distance
With a little distance you see that fear, your role and other people’s opinions are only part of you.
- 03
Back to the core
What do you really want, regardless of what others expect?
- 04
Act deliberately
Choose an environment, work and a life that suit you.
My offer
Two ways out of autopilot.
Anyone who is unhappy with their professional or private situation usually needs one of two things, often both: an economic perspective of their own, or clarity about what is holding them back inside.
Build your own business alongside your job, without giving up your security overnight.
Today
You have a solid job, a regular income and a predictable routine.
What is missing
You trade time for money and you answer to someone else. Almost everything you achieve during the week, you build for somebody else.
If nothing changes
In five years your everyday life looks the same as today, even though deep down you know you are capable of more.
The question
What would be different if you started today, alongside your job, to build something that belongs to you?
I see this model as decentralised entrepreneurship: you are in charge, the result belongs to you, and yet you don’t have to start from scratch.
Many people give up before they start because they believe a business of their own means a lot of capital, their own brand and years of trial and error. Here, products, production and logistics already exist, and you follow a path others have walked before you. What matters most to me is that you don’t walk it alone.
01
Proven foundation
You build on a company that has been working for years. Products, processes and training are tried and tested. Your job is to learn and do the work.
02
Real ownership
You decide on schedule, market and pace, to fit your job and your family. Nobody tells you when to work or how to grow, and you still have support when you need it.
03
International reach
From day one you can work in 51 countries, without your own supply chain, without a warehouse and without fixed costs for rent, salaries or insurance. The limits are set mainly by your network and your effort.
04
Personal support
I started this path alongside my full-time position at Avaloq and I know what it demands. You learn from me and from an experienced team.
Imagine looking back a year from now: alongside your job you have built something that belongs to you, together with people who walk the same path. The first step is a conversation.
- Prior knowledge
- No sales experience needed
- Form
- Self-employed, no fixed salary
To be honest: your income depends on your own effort. There is no guarantee and no quick wealth. In the initial call we openly discuss whether this suits your situation.
I show you what keeps you small and support you in changing it.
Today
From the outside everything works: job, home, relationships. You function.
What is missing
Inside you sense that you are living by expectations you never chose. You know a lot about personal development and still change very little.
If nothing changes
Every year the old programme gets stronger. At some point “not yet” becomes “that’s just how I am”.
The question
How would it feel to get up in the morning knowing that you are shaping your own life?
There is nothing wrong with you. You are probably still running on programming that made sense at some point and no longer fits your life today.
Family, school, environment, earlier decisions: they created patterns that now run automatically. In coaching we make these patterns visible, check which ones still serve you, and replace the others with conscious decisions. I work with honest conversations and concrete implementation, and I deliberately avoid ready-made schemes and motivational clichés.
BeforeAfter
I doubt myself.I trust myself.
I follow expectations.I make my own decisions.
I am afraid of change.I approach change deliberately.
I function.I shape.
I play a role.I am authentic.
Update
Changes what you know.
New perspectives, new insights. The question is: what do I need to understand?
Upgrade
Changes how you act.
New standards, new decisions, new habits. The question is: who do I need to become?
You can recognise your programming on your own. What I see again and again: for something to really change, it takes commitment, an honest counterpart and consistent implementation. That is exactly what the coaching is for. Format, scope and rhythm are adapted to your situation.
The coaching is independent of the business offer. You don’t have to choose both.
What others say
14 people, 10 questions, an honest picture.
I asked people I have worked with for years ten questions: how they would describe me in three words, what defines me as a mentor and what has changed for them. I summarised what repeats across the answers rather than picking the nicest individual sentences.
Loyal 5×Warm 3×Authentic 2×Inspiring 2×Empathetic 2×Determined 2×
Loyal
The word that comes up most often. Five out of fourteen name it spontaneously when asked to describe me in three words.
“His unshakeable belief that loyalty, whether today or tomorrow, always comes back.”Loris Onorati
Mentioned by Ceylan Kheder, Loris Onorati, Tatjana Vidovic, Michela Scupola, Elena Fortino
He sees more in you than you do
Four people describe the same thing in almost the same words: I recognise their potential before they do.
“He sees the potential in people long before they see it themselves, and that is exactly what changes everything.”Manuela Gerardi
Mentioned by Maria Santoro, Tatjana Vidovic, Manuela Gerardi, Michela Scupola
Honest and direct, with heart
Clear words, even when they are uncomfortable, and still never condescending.
“Direct, honest and clear, sometimes uncomfortable, but almost always with heart.”Tatjana Vidovic
Mentioned by Ceylan Kheder, Tatjana Vidovic, Michela Scupola, Elena Fortino
Calm and clarity
When the people I asked describe how they experience me, the word that comes up most often is calm.
“In his presence your thoughts sort themselves out, and suddenly you know what really matters.”Tatjana Vidovic
Mentioned by Tatjana Vidovic, Manuela Gerardi, Tamara Hofer, Aida Susa, Marijana Markovic
Training, not chance
Clear steps, understandable processes and personal development rather than technique alone.
“Alessandro places great value on clear training and on steps that are easy to follow.”Tamara Hofer
Mentioned by Tamara Hofer, Harry Wiener, Ceylan Kheder, Elena Fortino
People first
People before results: five said it explicitly, almost everyone said it in some form.
“The person first, then everything else.”Aida Susa
Mentioned by Loris Onorati, Aida Susa, Manuela Gerardi, Ceylan Kheder, Marijana Markovic
The people I asked: Ceylan Kheder, Loris Onorati, Aida Susa, Maria Santoro, Tatjana Vidovic, Manuela Gerardi, Tamara Hofer, Michela Scupola, Harry Wiener, Giuliano Sperandio, Danijela Kopranovic, Marijana Markovic, Elena Fortino and Denis Gava.
“What you see in the next few minutes, that is him. No masks, no show.”
In numbers
Experience you can verify.
5’000+partners in the organisation I co-built
10’000+participants at virtual events
8+years of IT project management in a large corporation before I became self-employed
The number of partners refers to the entire structure, not to individually supported people. Event figures refer to the audience.
Background
From functioning to deciding deliberately.
At the age of six I had my first business cards and played managing director. At school I was underestimated. I was advised to become a salesperson and not to think too big.
In the corporation I had security, but never the feeling that it was enough. Alongside my full-time job I built my own sales organisation. Since 2024 I have been a full-time entrepreneur. If I have learnt one thing from this, it is that you don’t have to believe what others say about your potential.
- EducationCommercial apprenticeship (KV)
- 2015 / 2017BSc and MSc in Business Administration, ZHAW
- 2014–2023IT project management at Avaloq, international banking projects
- Since 2021Building my own sales organisation
- Since 2024Entrepreneur: AV Consulting Group GmbH, Head of Alphaseven Academy
Insights
All articles →
Ideas to take with you.
Autopilot check: 7 questions for decisions that really suit you
Where are you just functioning, and where do you decide for yourself? Seven questions, each with a short exercise.
Read the guide →
The 5 programmes that keep successful people small
People pleasing, perfectionism, the need for security and two more: recognise them and update them.
Read the guide →
5 misconceptions about part-time entrepreneurship that stop you from starting
Capital, talent, time, pace, going it alone: an honest reality check.
Read the guide →
From amateur to pro: how to overcome inner and outer resistance
Beliefs, doubt, environment and the need for security: what holds you back and how to deal with it.
Read the guide →
The 3 questions that decide whether you can become an entrepreneur alongside your job
Answered honestly, they show whether the part-time path is realistic for you.
Read the guide →
Live on stage
A real excerpt: how I talk about responsibility and leadership.
Watch the video →
The Monday Letter
Every Monday an honest thought, straight to your inbox.
Short, clear, without motivational clichés: the main thought first, then three points that support it, and a question for your week. You can unsubscribe at any time with a short reply.
Questions? Let’s talk.
In the initial call we clarify which path suits your situation: a business of your own, coaching or both. The call is free and without obligation.
Book a call → Or write to me →